The process of organizing and interpreting sensory info, allowing us to recognize meaningful objects and events. The brain makes sense out(output) of the input from sensory organs.
Perceptual Set: Refers to a predisposition to perceive things in a certain way. Perceptual sets can be primed(ex. magicians prime celebrities to write down a certain word).
Context Effect: The influence of environmental factors that change the way one perceives a stimulus.
Schema: A pattern of thought or behavior that organizes categories of info and the relationship among them; what you expect versus what you experience.